Ideal Business - Overview
Pricing: A blend of Fee For Service, Subscription or Percentage of Recurring Revenues that varies by service component.
See individual service components for pricing details.
Environment - Every business operates in an environment providing basic life support to the venture. In a traditional business the environment includes at least office space, heat & electricity. New businesses still operate in an environment but the basic services of the ecosystem are changing. Yellow-pages ads are replaced by search-engine-optimized web pages. Local IT managing servers with your vital account information are supplanted by cloud-based services. The list goes on. It gets longer every day. The Ideal Business runs in an Ideal Environment.
Development - In order to grow, every business must constantly refine existing products & services while creating new products & services. The Ideal Business engagement begins with a review of existing products & services and formally tracks the creation of new products & services. The Ideal Development lifecycle includes at least the following phases:- Design
- Implement
- Pilot
- Delivery
Marketing - Matching products & services to customers requires relentless focus on selecting, analyzing & evangelizing the appropriate market segments. All marketing efforts must take into account both the existing business value proposition and the emerging value proposition under development.
Sales - If Marketing plans the work then Sales must work the plan. Once again, the basic blocking and tackling of sales funnel management is the key to long term success. The focus of sales is to find and evangelize the appropriate prospects within the selected market segments.
Accounting - Financial management that is both on demand and paperless means you have the exact report, document and explanation at your fingertips throughout the financial reporting cycle without overhauling your entire business operation.
Delivery - When a prospect becomes a customer, the relationship shifts to delivering the products & services they've purchased. Supporting customers is a year-round endeavor.